
Nippon Agencya bridge between East and West
Nippon Agency is a matchmaker and an intermediary – a catalyst for non-profit and commercial cultural cooperation between Japan and Sweden.
Japan and Sweden
Long-distance love.
Two countries, half a world apart
More than 120 million people and an urban consumer culture with a large, affluent audience always looking for cultural novelties. Here, Sweden is seen as a leader in lifestyle, design and environmental awareness.
Swedish music, design and literature have long had a loyal following in Japan – and manga and anime have shaped generations of Swedes. The interest is there on both sides; language and distance are what stand in the way.
How we work
We identify
Companies and organizations in the cultural field that are a good match – drawing on an extensive network in both countries.
We connect
The right partner in Japan or Sweden, built on many years of experience in international cultural cooperation.
We support
As much as needed throughout the cooperation – from first contact to a finished exhibition, book or festival.
Selected projects
Do you have a project between Japan and Sweden?
With Nippon Agency as the link, cultural collaboration becomes fun and easy.

